I’m supposed to be planning an issue of Esquire magazine for my mag editing class. I must pick a topic for the issue, then write a table of contents description of each story that will go in the issue, complete with bylines. Trouble is, I struggle to connect with Esquire’s readers. Some demographics of Esquire readers:
- * 67.4% of readers are men.
- * Median age is 46.
- * Median Household income is $117,251.
- * 23.8% hold top management jobs.
They are also highly educated, attend museums and live performances, buy their wine by the case and fly to foreign locations more than three times a year. I can’t relate to most of those things. Most importantly, I’m a chick. I’m less girly than a lot of girls, but I certainly don’t think like a middle-aged rich man. Hmm. What do they like? Politics? Booze? Half-naked women? I’m not sure. I want a catchy theme that can cover a lot of ground while being smart and edgy.
I should have blogged this sooner so I could ask for ideas. The assignment is due tomorrow morning. I need to channel my inner-Esquire. My friends have offered me these topic suggestions: hot chicks, fast cars, beer, music, bourbon, football, boobs, rocks. Hmm.
Good editors know how to think like other people. They know how to think like their readers. But I would never edit Esquire. My readers would have something in common with me. Bah. Back to the drawing board.